Side view of a stage with a full auditorium

The Kraken Music · Brazil

Ideas that become experiences.

From digital content to education and live events, we build projects that connect knowledge, creativity and new possibilities.

About the company What we do

Positioning

Built on decades of insight into human behavior. Driven by entertainment, creativity and technology.

The Kraken Music brings together a family legacy of studying human behavior, stress and performance with more than a decade of international experience in music and entertainment. This foundation has shaped the company's approach to audience engagement, storytelling, education and live experiences. Today, The Kraken Music applies that expertise across digital content, proprietary educational programs, live events and emerging technologies. Its next chapter explores how artificial intelligence can enable new forms of personalized entertainment, building on years of experience in understanding attention, imagination and human aspirations.

Track record

A documented history.

Music press: International interviews and features on Carolina's music career, including iHeartRadio and DJ Magazine (2018, per the company archive).
Music industry: Participation in Rio Music Conference (2017, per the company archive) and a record label launched in the United States in 2020.
Proprietary programs: Seven educational programs created in-house: Controle Mental, Manual da Prosperidade, Códigos do Corpo, Spa Digital, Passaporte, Bold Minds and Clube da Prosperidade.
Live events: Clube da Prosperidade, produced as auditorium events with editions in Brazil and Portugal.
Intellectual origins: Andreia Martins' work in the 1990s covered by O Fluminense (1998) and Folha Niterói (1999).
International and brand: Master China, an immersion program between Beijing and Shanghai, and ABISSAL — Skin & Spa Rituals, an associated skincare brand.

Carolina Martins Gonçalves composing at the piano in a recording studio

History and capabilities

Each stage made the next one possible.

1990s · Origins
Andreia Martins' study of human behavior, stress and performance among executives under pressure.
A decade in music
Songwriting, production and an international career: hands-on understanding of how audiences engage.
2020 onward · Education and live events
Proprietary educational programs, a digital operation and live events in Brazil and Portugal.
2026 · Technology
An emerging direction in technology, including AI-powered personalized entertainment, currently in development.

Read our story

Programs and experiences

What we do.

Educational programs

Proprietary programs and digital content, including Controle Mental, Manual da Prosperidade and Códigos do Corpo.

Live events

Clube da Prosperidade: auditorium events with stage production and an engaged participant community.

Master China

A specific international initiative: a small-group immersion program in China.

ABISSAL

An associated skincare and spa-ritual brand founded by Carolina Martins Gonçalves.

Live experiences

Clube da Prosperidade

Auditorium events with full stage production, presentations and audience participation, held in Brazil and Portugal.

Explore the events

Auditorium seen from backstage between the curtains

Andreia Martins and Carolina Martins Gonçalves on the Great Wall of China

International experience

MASTER CHINA

An international immersion program between Beijing and Shanghai, covering culture, Eastern philosophy and contemporary business contexts, in small groups with close guidance.

Discover Master China

Foundations · Wellbeing

Participants at a wellbeing session around a treatment table

Wellbeing / TCM

Andreia Martins' work on human behavior, stress and wellbeing, in which traditional Chinese medicine is one specific influence.

Learn more

Own brand · Skin & Spa Rituals

Skincare workshop with participants seated at a table

ABISSAL

A physical skincare and spa-ritual brand founded by Carolina Martins Gonçalves, connected to The Kraken Music and to the legacy of Andreia Martins' wellbeing practice.

Discover ABISSAL

In development

Technology and personalized entertainment.

Since 2026, the company has been exploring how technology, including artificial intelligence, could enable new forms of personalized entertainment, drawing on its experience in music, audience engagement and education. This is an emerging direction in development; no product has been launched, and details will be shared at the appropriate time.

Press, partners and investors.

The team handles institutional inquiries, interview requests and partnership proposals.

Get in touch Send an email Press, investors and partnerships: team@thekrakenmusic.com